Jekyll & Hyde is a classic Broadway show about Dr. Jekyll, a man who develops a split personality after a science accident gone wrong. His violent alter ego, Mr. Hyde, commits a series of murders across London, and the show revolves around the struggle between Jekyll & Hyde for control. Working closely with NU Stage‘s production staff, I created a unique brand identity around the original poster idea: a custom illustration of the face of Jekyll/Hyde reflected in a knife. This concept incorporated the themes of duality and violence, which are both featured prominently in the show.