Design            Digital Illustration             Fine Art             About


PrimaLoft

High performance insulation experts since 1984


︎︎︎ Skills: branding, information design
︎︎︎ Tools:
Adobe Suite

Designing print and digital materials for internal partners and external events and media. Lead designer for four new products launches, from brand positioning & conceptualization to final deliverables. Developing PrimaLoft’s new brand aesthetic through updated brand materials, logos, and icons.






Print

 








Digital

 






Physical






© Serena Shan Li 2026