Save Water

A social campaign to raise awareness about Massachusetts' drought

︎︎︎ Skills: design research, logo development, illustration, branding
︎︎︎ Tools: Adobe Indesign & Illustrator, Procreate

Massachusetts is currently suffering from a terrible drought, and is experiencing its driest summer ever. New England doesn’t get droughts very often compared to other regions of the U.S. such as California, Texas, or many states in the Midwest. These states have a lot of messaging around water conservation, and people are well aware of what they need to do. In contrast, Massachusetts and the New England area have less messaging, so people are less aware about the drought and water conservation techniques that could help.

Climate change could make more extreme weather patterns worse, so it’s important that people in Massachusetts also know what to do.

Unlike other water conservation campaigns, Save Water focuses on the ongoing drought as the main reason to save water. The campaign aims to both inform the public about the drought situation, as well as ask them to do their part by conserving water. It is both an informational and call-to-action campaign.

The campaign targets Massachusetts teens and adults, especially those living in Boston. The audience is 20-50 years old, and comprised mainly of college students, young professionals, and others working in the city. This audience cares about environmentalism but may not be aware of how climate change is affecting their personal lives, or know effective steps they can take to help.

Many of the campaign’s materials will exist in public spaces to reach as wide of an audience as possible, especially in high-traffic areas such as bus stops and public squares.

Logotype

Typography & Color

Illustrations

Campaign Materials