https://serenashanli.com Serena Li Portfolio Wed, 11 Feb 2026 20:45:41 +0000 https://serenashanli.com en https://serenashanli.com/Home Wed, 24 Jan 2024 04:16:33 +0000 Serena Li Portfolio https://serenashanli.com/Home https://serenashanli.com/PrimaLoft Wed, 11 Feb 2026 20:45:41 +0000 Serena Li Portfolio https://serenashanli.com/PrimaLoft PrimaLoftHigh performance insulation experts since 1984 ︎︎︎ Skills: branding, information design︎︎︎ Tools: Adobe Suite Designing print and digital materials for internal partners and external events and media. Lead designer for four new products launches, from brand positioning &amp; conceptualization to final deliverables. Developing PrimaLoft’s new brand aesthetic through updated brand materials, logos, and icons. Print &nbsp; <img width="982" height="1274" width_o="982" height_o="1274" data-src="https://freight.cargo.site/t/original/i/90eddf7d3bb918956f261cd94ce06a156a858563d09833e3a88d64da6310868a/Screenshot-2026-02-19-at-11.09.04PM.png" data-mid="245095757" border="0" src="https://freight.cargo.site/w/982/i/90eddf7d3bb918956f261cd94ce06a156a858563d09833e3a88d64da6310868a/Screenshot-2026-02-19-at-11.09.04PM.png" /> <img width="1960" height="1270" width_o="1960" height_o="1270" data-src="https://freight.cargo.site/t/original/i/b8fbab182df0a1dbfb1d1204914c0d6c69b98a41334ea5526de242631f1d97f7/Screenshot-2026-02-19-at-11.09.59PM.png" data-mid="245095759" border="0" src="https://freight.cargo.site/w/1000/i/b8fbab182df0a1dbfb1d1204914c0d6c69b98a41334ea5526de242631f1d97f7/Screenshot-2026-02-19-at-11.09.59PM.png" /> <img width="1960" height="1268" width_o="1960" height_o="1268" data-src="https://freight.cargo.site/t/original/i/0fcbb03f55855e2e7f548c551138d325fc9d1f2c6920ff0b47f8b87420b2cd86/Screenshot-2026-02-19-at-11.11.07PM.png" data-mid="245095760" border="0" src="https://freight.cargo.site/w/1000/i/0fcbb03f55855e2e7f548c551138d325fc9d1f2c6920ff0b47f8b87420b2cd86/Screenshot-2026-02-19-at-11.11.07PM.png" /> <img width="1962" height="1268" width_o="1962" height_o="1268" data-src="https://freight.cargo.site/t/original/i/d03d26600f6177a7c6d149ef7ea81678a4d6a91ead8e5143575026de746afc27/Screenshot-2026-02-19-at-11.09.22PM.png" data-mid="245095758" border="0" src="https://freight.cargo.site/w/1000/i/d03d26600f6177a7c6d149ef7ea81678a4d6a91ead8e5143575026de746afc27/Screenshot-2026-02-19-at-11.09.22PM.png" /> <img width="1668" height="2388" width_o="1668" height_o="2388" data-src="https://freight.cargo.site/t/original/i/8b38bde00e31601aca95653b5790b857c4da318c62e9a53eed5a64cf0add9dfc/Ouray_insulation_v1.png" data-mid="245095755" border="0" src="https://freight.cargo.site/w/1000/i/8b38bde00e31601aca95653b5790b857c4da318c62e9a53eed5a64cf0add9dfc/Ouray_insulation_v1.png" /> <img width="2314" height="1100" width_o="2314" height_o="1100" data-src="https://freight.cargo.site/t/original/i/b8074214f41d020ebb037f2d1f156719e94758d94b219c09ef8ea1bb18828957/Screenshot-2026-02-19-at-11.12.03PM.png" data-mid="245095761" border="0" src="https://freight.cargo.site/w/1000/i/b8074214f41d020ebb037f2d1f156719e94758d94b219c09ef8ea1bb18828957/Screenshot-2026-02-19-at-11.12.03PM.png" /> <img width="2388" height="1668" width_o="2388" height_o="1668" data-src="https://freight.cargo.site/t/original/i/b7581dfc2f4bf7f414a0477d64cd2a70df8eabb63d7921e5b82b89dfa4ba1c51/Ouray_planet_v1.png" data-mid="245095756" border="0" src="https://freight.cargo.site/w/1000/i/b7581dfc2f4bf7f414a0477d64cd2a70df8eabb63d7921e5b82b89dfa4ba1c51/Ouray_planet_v1.png" /> Digital &nbsp; <img width="2004" height="1694" width_o="2004" height_o="1694" data-src="https://freight.cargo.site/t/original/i/ab07f69ab174b035c5554717705bcbf204565ae6f17434ba5c7b9da0edefcecb/Screenshot-2026-02-19-at-11.36.03PM.png" data-mid="245095803" border="0" src="https://freight.cargo.site/w/1000/i/ab07f69ab174b035c5554717705bcbf204565ae6f17434ba5c7b9da0edefcecb/Screenshot-2026-02-19-at-11.36.03PM.png" /> <img width="2078" height="1172" width_o="2078" height_o="1172" data-src="https://freight.cargo.site/t/original/i/8ddc233e9c0f92cd3fcbcf2929f247295f4dcd3fc17637fde7b237b2cb2ce17b/Screenshot-2026-02-19-at-11.19.21PM.png" data-mid="245095767" border="0" src="https://freight.cargo.site/w/1000/i/8ddc233e9c0f92cd3fcbcf2929f247295f4dcd3fc17637fde7b237b2cb2ce17b/Screenshot-2026-02-19-at-11.19.21PM.png" /> <img width="2074" height="1164" width_o="2074" height_o="1164" data-src="https://freight.cargo.site/t/original/i/1cb06aa51f89db5c44aef2afc734c46a987256791163e6d70fd2735b14e4e8d3/Screenshot-2026-02-19-at-11.19.54PM.png" data-mid="245095768" border="0" src="https://freight.cargo.site/w/1000/i/1cb06aa51f89db5c44aef2afc734c46a987256791163e6d70fd2735b14e4e8d3/Screenshot-2026-02-19-at-11.19.54PM.png" /> <img width="2094" height="1572" width_o="2094" height_o="1572" data-src="https://freight.cargo.site/t/original/i/b543d96604b52f4c5df893dbb32a298878ef89cbecc5725e94c4ac46b29e9e43/Screenshot-2026-02-19-at-11.28.22PM.png" data-mid="245095770" border="0" src="https://freight.cargo.site/w/1000/i/b543d96604b52f4c5df893dbb32a298878ef89cbecc5725e94c4ac46b29e9e43/Screenshot-2026-02-19-at-11.28.22PM.png" /> <img width="1242" height="1830" width_o="1242" height_o="1830" data-src="https://freight.cargo.site/t/original/i/f5cbf99d297979b4896ffa77fcf58926eee8ec29bdb84d88cb9792e09a70a5a4/Screenshot-2026-02-19-at-11.18.16PM.png" data-mid="245095766" border="0" src="https://freight.cargo.site/w/1000/i/f5cbf99d297979b4896ffa77fcf58926eee8ec29bdb84d88cb9792e09a70a5a4/Screenshot-2026-02-19-at-11.18.16PM.png" /> Physical <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/66ea8ac653f156ff23bb664eb2cf4473b47b7f54e8612b41065b19a417933b3c/0124_investorday.jpeg" data-mid="245095816" border="0" src="https://freight.cargo.site/w/1000/i/66ea8ac653f156ff23bb664eb2cf4473b47b7f54e8612b41065b19a417933b3c/0124_investorday.jpeg" /> <img width="2310" height="1366" width_o="2310" height_o="1366" data-src="https://freight.cargo.site/t/original/i/c2f1940abbf5fd416989f1963d2da7e6e125e143856a9c69beda66396f735d0f/Screenshot-2026-02-19-at-11.13.36PM.png" data-mid="245095763" border="0" src="https://freight.cargo.site/w/1000/i/c2f1940abbf5fd416989f1963d2da7e6e125e143856a9c69beda66396f735d0f/Screenshot-2026-02-19-at-11.13.36PM.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/88e7f6777cdab86affcfe9d81a272939fa2f3e136ef3f168157836a8e0d8a1dd/F27antafootwear_3.JPG" data-mid="245095815" border="0" src="https://freight.cargo.site/w/1000/i/88e7f6777cdab86affcfe9d81a272939fa2f3e136ef3f168157836a8e0d8a1dd/F27antafootwear_3.JPG" /> <img width="2770" height="872" width_o="2770" height_o="872" data-src="https://freight.cargo.site/t/original/i/05c18d3d08b996ec62ea3e887954d59c7a792fa08abe5b452b2f55e25ea004d9/Screenshot-2026-02-19-at-11.33.36PM.png" data-mid="245095773" border="0" src="https://freight.cargo.site/w/1000/i/05c18d3d08b996ec62ea3e887954d59c7a792fa08abe5b452b2f55e25ea004d9/Screenshot-2026-02-19-at-11.33.36PM.png" /> https://serenashanli.com/Boston-Beer-Company Wed, 24 Jan 2024 04:16:36 +0000 Serena Li Portfolio https://serenashanli.com/Boston-Beer-Company Boston Beer CompanyGraphic design for Twisted Tea and more ︎︎︎ Skills: branding, information design, illustration︎︎︎ Tools: Adobe Suite, Procreate Designed custom point of sale for stores, restaurants, pop-ups, and events nationwide. Completed complex jobs including packaging design, vinyl banners, chloroplast signs, bus and train wraps, and other 3D signage. Created custom illustrations for the Twisted Tea &amp; Boston Beer brands. Check out two bigger projects I did for them: ︎︎︎ Sippin Snax &amp; Boston Lager collab (packaging design) ︎︎︎ Twisted Tea Print (illustration) Everyday Point of SalePosters, table tents, bar mats, vinyl wraps, tap danglers, packaging, logos &amp; more &nbsp; <img width="9150" height="20250" width_o="9150" height_o="20250" data-src="https://freight.cargo.site/t/original/i/c333b094e63ff9e76995bfc7f0cd4e9bb9e371b62d3f06bb7f6965f0450af7e0/818504-2272020_TWT_Generic_30.5x67.5.png" data-mid="202641072" border="0" src="https://freight.cargo.site/w/1000/i/c333b094e63ff9e76995bfc7f0cd4e9bb9e371b62d3f06bb7f6965f0450af7e0/818504-2272020_TWT_Generic_30.5x67.5.png" /> <img width="3600" height="4800" width_o="3600" height_o="4800" data-src="https://freight.cargo.site/t/original/i/137b0a0418dfcd5bfc835c7c9f667d51b070054c4b9e6feb1ad76b4d141d7121/822891-2289112_TWT_Supercross2023_Sweeps_12x16-CE.png" data-mid="202641073" border="0" src="https://freight.cargo.site/w/1000/i/137b0a0418dfcd5bfc835c7c9f667d51b070054c4b9e6feb1ad76b4d141d7121/822891-2289112_TWT_Supercross2023_Sweeps_12x16-CE.png" /> <img width="1647" height="1142" width_o="1647" height_o="1142" data-src="https://freight.cargo.site/t/original/i/6648e123be3a59902c433f722f5f113419573da5cd2397a8e33385d95ac3d358/818154-2270394_TWT_Supercross_wobblers-final.png" data-mid="202641071" border="0" src="https://freight.cargo.site/w/1000/i/6648e123be3a59902c433f722f5f113419573da5cd2397a8e33385d95ac3d358/818154-2270394_TWT_Supercross_wobblers-final.png" /> <img width="2240" height="378" width_o="2240" height_o="378" data-src="https://freight.cargo.site/t/original/i/e4f03056d63c8170923662b12a69b5279a0d9b1524eb64af3db055ffc069ce8c/814618-2259704_TWT_bar-mat_21x3.5.png" data-mid="202641070" border="0" src="https://freight.cargo.site/w/1000/i/e4f03056d63c8170923662b12a69b5279a0d9b1524eb64af3db055ffc069ce8c/814618-2259704_TWT_bar-mat_21x3.5.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/ea7fd841489ef92f97853387d65b6beb2bf1f142f374df0dd79fe0679dc7701e/825615-2291647_TWT_Generic_11x17.png" data-mid="202641075" border="0" src="https://freight.cargo.site/w/1000/i/ea7fd841489ef92f97853387d65b6beb2bf1f142f374df0dd79fe0679dc7701e/825615-2291647_TWT_Generic_11x17.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/269846a00f388096b9969bd9aa94d7999dc151ec012b159a82764e78ff42cd73/822956-2281504_TRU_RFJ-2023_8.5x11.png" data-mid="202641077" border="0" src="https://freight.cargo.site/w/1000/i/269846a00f388096b9969bd9aa94d7999dc151ec012b159a82764e78ff42cd73/822956-2281504_TRU_RFJ-2023_8.5x11.png" /> <img width="2650" height="4000" width_o="2650" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5904331e5b5377949fcadabaea98dddb6ac5bd599db8e847fe6cef2a0d6a5500/tshirt-back-v7.png" data-mid="202641079" border="0" src="https://freight.cargo.site/w/1000/i/5904331e5b5377949fcadabaea98dddb6ac5bd599db8e847fe6cef2a0d6a5500/tshirt-back-v7.png" /> <img width="1500" height="600" width_o="1500" height_o="600" data-src="https://freight.cargo.site/t/original/i/4ea808b231831f41b28616738604879b5e7a971b51818b7a9156ab8f050cca0d/SAM-Summer-x-Colonel-De-collab_v1-front.png" data-mid="202641076" border="0" src="https://freight.cargo.site/w/1000/i/4ea808b231831f41b28616738604879b5e7a971b51818b7a9156ab8f050cca0d/SAM-Summer-x-Colonel-De-collab_v1-front.png" /> Bus &amp; Light Rail WrapsFor the Utah airport bus and light rail system &nbsp; <img width="2040" height="608" width_o="2040" height_o="608" data-src="https://freight.cargo.site/t/original/i/7e3c961cdd69c027cc1735cd71c84b829c9485fadc68038c2d96616625d79257/Screen-Shot-2023-02-21-at-11.21.22-AM.png" data-mid="202641080" border="0" src="https://freight.cargo.site/w/1000/i/7e3c961cdd69c027cc1735cd71c84b829c9485fadc68038c2d96616625d79257/Screen-Shot-2023-02-21-at-11.21.22-AM.png" /> <img width="2040" height="608" width_o="2040" height_o="608" data-src="https://freight.cargo.site/t/original/i/7e3c961cdd69c027cc1735cd71c84b829c9485fadc68038c2d96616625d79257/Screen-Shot-2023-02-21-at-11.21.22-AM.png" data-mid="202641080" border="0" src="https://freight.cargo.site/w/1000/i/7e3c961cdd69c027cc1735cd71c84b829c9485fadc68038c2d96616625d79257/Screen-Shot-2023-02-21-at-11.21.22-AM.png" /> <img width="1952" height="582" width_o="1952" height_o="582" data-src="https://freight.cargo.site/t/original/i/870d8a45728527a36ea0f0693597ee7cbeeea953f1b259e1b5302dc045d6db07/Screen-Shot-2023-02-21-at-2.12.24-PM.png" data-mid="202641082" border="0" src="https://freight.cargo.site/w/1000/i/870d8a45728527a36ea0f0693597ee7cbeeea953f1b259e1b5302dc045d6db07/Screen-Shot-2023-02-21-at-2.12.24-PM.png" /> <img width="2152" height="640" width_o="2152" height_o="640" data-src="https://freight.cargo.site/t/original/i/b92803672ad82134ed21fdc520aaec315a4437318352ebff1518d31b4bffad3f/Screen-Shot-2023-02-23-at-2.27.39-PM.png" data-mid="202641083" border="0" src="https://freight.cargo.site/w/1000/i/b92803672ad82134ed21fdc520aaec315a4437318352ebff1518d31b4bffad3f/Screen-Shot-2023-02-23-at-2.27.39-PM.png" /> <img width="2296" height="684" width_o="2296" height_o="684" data-src="https://freight.cargo.site/t/original/i/0c7d15c6b5f6ae6f2d65630398a2a2e2a9195b316f5337bdf3e438849d3a58b1/Screen-Shot-2023-03-01-at-11.31.34-AM.png" data-mid="202641085" border="0" src="https://freight.cargo.site/w/1000/i/0c7d15c6b5f6ae6f2d65630398a2a2e2a9195b316f5337bdf3e438849d3a58b1/Screen-Shot-2023-03-01-at-11.31.34-AM.png" /> <img width="5475" height="3053" width_o="5475" height_o="3053" data-src="https://freight.cargo.site/t/original/i/2a1e2a5764dd199bde7e185651b3b35d7ac541fc0e6e2b022638590abafb856c/817480-2263475_TWT_UtahBusandTrain.png" data-mid="202641086" border="0" src="https://freight.cargo.site/w/1000/i/2a1e2a5764dd199bde7e185651b3b35d7ac541fc0e6e2b022638590abafb856c/817480-2263475_TWT_UtahBusandTrain.png" />Product Design, Research &amp; DevelopmentLogo development <img width="3782" height="2530" width_o="3782" height_o="2530" data-src="https://freight.cargo.site/t/original/i/c00505bf8ed79ac901f5feb9b075297242f92afab9865f1b6531169db009ac53/816659-2260857_BBC_product-design-logo_v3.png" data-mid="202641087" border="0" src="https://freight.cargo.site/w/1000/i/c00505bf8ed79ac901f5feb9b075297242f92afab9865f1b6531169db009ac53/816659-2260857_BBC_product-design-logo_v3.png" /> <img width="5427" height="3790" width_o="5427" height_o="3790" data-src="https://freight.cargo.site/t/original/i/c81261748753804f200e9800a76095d1792a534252da4891ae6a9cea0e0245df/816659-2260857_BBC_product-design-logo_initial-sketches.png" data-mid="202641088" border="0" src="https://freight.cargo.site/w/1000/i/c81261748753804f200e9800a76095d1792a534252da4891ae6a9cea0e0245df/816659-2260857_BBC_product-design-logo_initial-sketches.png" /> ©2023 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only. https://serenashanli.com/Takeda-Pharmaceuticals Wed, 24 Jan 2024 04:16:47 +0000 Serena Li Portfolio https://serenashanli.com/Takeda-Pharmaceuticals TakedaGraphic design for pharmaceuticals ︎︎︎ Skills: branding, information design︎︎︎ Tools: Adobe Suite (especially InDesign &amp; Photoshop), Powerpoint, Workfront Designed print reports and documentation, magazine and screen advertisements, conference branding, and more. Created branding for several internal initiatives completely from scratch. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3f6c553d58854d226f8af7d862353ac4ec48d4e53a88c44dae6ab0677a9c7d6d/Serena-Li---End-of-Coop-Presentation-2.png" data-mid="202641203" border="0" src="https://freight.cargo.site/w/1000/i/3f6c553d58854d226f8af7d862353ac4ec48d4e53a88c44dae6ab0677a9c7d6d/Serena-Li---End-of-Coop-Presentation-2.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/16a5e3dbb7523addc92b63c3d9401322e2779b6266bb1f91e1de77337bcf26c0/Serena-Li---End-of-Coop-Presentation-3.png" data-mid="202641204" border="0" src="https://freight.cargo.site/w/1000/i/16a5e3dbb7523addc92b63c3d9401322e2779b6266bb1f91e1de77337bcf26c0/Serena-Li---End-of-Coop-Presentation-3.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/83a3fb740abcad3c28114d28f242d7671b97679aca9821bbaeb73a0d3628a4b7/Serena-Li---End-of-Coop-Presentation-4.png" data-mid="202641205" border="0" src="https://freight.cargo.site/w/1000/i/83a3fb740abcad3c28114d28f242d7671b97679aca9821bbaeb73a0d3628a4b7/Serena-Li---End-of-Coop-Presentation-4.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d4b9c356af0a9a7f901d11f33e965b114fbaf236def7e990b1d995471a536052/Serena-Li---End-of-Coop-Presentation-5.png" data-mid="202641206" border="0" src="https://freight.cargo.site/w/1000/i/d4b9c356af0a9a7f901d11f33e965b114fbaf236def7e990b1d995471a536052/Serena-Li---End-of-Coop-Presentation-5.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ec7a7120e7f0ed665b629fe4fa5065727e3481390e493872cb599421fd9ff7e9/Serena-Li---End-of-Coop-Presentation-6.png" data-mid="202641207" border="0" src="https://freight.cargo.site/w/1000/i/ec7a7120e7f0ed665b629fe4fa5065727e3481390e493872cb599421fd9ff7e9/Serena-Li---End-of-Coop-Presentation-6.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/88a4b90ad4ba8349cd30941acca2a213b083de2803ce51fe8550ae8b1145dafc/Serena-Li---End-of-Coop-Presentation-7.png" data-mid="202641208" border="0" src="https://freight.cargo.site/w/1000/i/88a4b90ad4ba8349cd30941acca2a213b083de2803ce51fe8550ae8b1145dafc/Serena-Li---End-of-Coop-Presentation-7.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dfd53677b8750b9b54220c2608d161dca29be3a4596d0b698d32015dbd5e06dc/Serena-Li---End-of-Coop-Presentation-8.png" data-mid="202641209" border="0" src="https://freight.cargo.site/w/1000/i/dfd53677b8750b9b54220c2608d161dca29be3a4596d0b698d32015dbd5e06dc/Serena-Li---End-of-Coop-Presentation-8.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/156f7a73d5ba6b723d6ca9e4567304811871cb179708512e4ef2e375e8feb52f/Serena-Li---End-of-Coop-Presentation-9.png" data-mid="202641210" border="0" src="https://freight.cargo.site/w/1000/i/156f7a73d5ba6b723d6ca9e4567304811871cb179708512e4ef2e375e8feb52f/Serena-Li---End-of-Coop-Presentation-9.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/917bce5b25e11302fa1e2b39517b80b016b55388edd77901258cee48172a03a3/Serena-Li---End-of-Coop-Presentation-10.png" data-mid="202641211" border="0" src="https://freight.cargo.site/w/1000/i/917bce5b25e11302fa1e2b39517b80b016b55388edd77901258cee48172a03a3/Serena-Li---End-of-Coop-Presentation-10.png" /> https://serenashanli.com/Sippin-Snax-Boston-Lager-Collab Wed, 24 Jan 2024 04:16:40 +0000 Serena Li Portfolio https://serenashanli.com/Sippin-Snax-Boston-Lager-Collab Sippin Snax &amp; Boston LagerPackaging design for a collab on beer snacks ︎︎︎ Skills: illustration, typography, packaging︎︎︎ Tools:&nbsp;Adobe Illustrator During my time at Boston Beer Company, I had the opportunity to work on packaging design for a collab between Sippin Snax, a company which specializes in making gormet beer and wine snacks, and Boston Beer’s Brewing the American Dream initiative, which supports food and beverage entrepreneurs. The collab was for craft peanuts specially designed to be paired with Sam Adams’s Boston Lager. My challenge while designing was cobranding for Sam Adams and Sippin Snax. My final approach was based mainly on the existing layout of the other Sippin Snax packaging, while using the palette, typography &amp; imagery of Sam Adams. For the background, I created a light repeating background of beer pints and Boston Lager bottles to bring in the connection with Boston Lager. You can find the final product here:&nbsp;https://sippinsnax.com/products/sippin-snax-samuel-adams-boston-lager-craft-peanuts&nbsp; Process <img width="2066" height="1374" width_o="2066" height_o="1374" data-src="https://freight.cargo.site/t/original/i/104612f49ec28743b75564a244ce0dc1e4e0dd96c192f6f104913938b2a970aa/Screenshot-2023-10-05-at-11.44.46-PM.png" data-mid="202641114" border="0" src="https://freight.cargo.site/w/1000/i/104612f49ec28743b75564a244ce0dc1e4e0dd96c192f6f104913938b2a970aa/Screenshot-2023-10-05-at-11.44.46-PM.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/3ce91f954302ec3a1a9dddf8bb84bbacf4e122cce98eafb2f878631e961cb481/812812-2248098_SippinSnaxBTAD_front.png" data-mid="202641115" border="0" src="https://freight.cargo.site/w/1000/i/3ce91f954302ec3a1a9dddf8bb84bbacf4e122cce98eafb2f878631e961cb481/812812-2248098_SippinSnaxBTAD_front.png" /> <img width="1650" height="2550" width_o="1650" height_o="2550" data-src="https://freight.cargo.site/t/original/i/0f32445508874c5d47cef679c197756b0d35039c7e092298e943a81f55be70fc/812812-2248098_SippinSnaxBTAD_back.png" data-mid="202641116" border="0" src="https://freight.cargo.site/w/1000/i/0f32445508874c5d47cef679c197756b0d35039c7e092298e943a81f55be70fc/812812-2248098_SippinSnaxBTAD_back.png" /> <img width="1537" height="2550" width_o="1537" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ae08bab22ed805a52cea38fcdd77805141ed23f59b8b4a77767e515b3eaf71a1/Newest-Sippin-Snax-Boston-Lager-3-23_front.png" data-mid="202641119" border="0" src="https://freight.cargo.site/w/1000/i/ae08bab22ed805a52cea38fcdd77805141ed23f59b8b4a77767e515b3eaf71a1/Newest-Sippin-Snax-Boston-Lager-3-23_front.png" /> <img width="1537" height="2550" width_o="1537" height_o="2550" data-src="https://freight.cargo.site/t/original/i/556652bf330db4995eda52aa7af7bb767798a4ccce242a6ed68c8fbc9caa2e82/Newest-Sippin-Snax-Boston-Lager-3-23_back.png" data-mid="202641118" border="0" src="https://freight.cargo.site/w/1000/i/556652bf330db4995eda52aa7af7bb767798a4ccce242a6ed68c8fbc9caa2e82/Newest-Sippin-Snax-Boston-Lager-3-23_back.png" /> Final Packaging <img width="3096" height="2360" width_o="3096" height_o="2360" data-src="https://freight.cargo.site/t/original/i/3dc72c1d2429dd3c8b0bb2b01c79aa528736da02f74319181fcda7f76fee40fd/front---back.png" data-mid="202641122" border="0" src="https://freight.cargo.site/w/1000/i/3dc72c1d2429dd3c8b0bb2b01c79aa528736da02f74319181fcda7f76fee40fd/front---back.png" /> <img width="2346" height="1448" width_o="2346" height_o="1448" data-src="https://freight.cargo.site/t/original/i/a7025d1f733d441604bcc44b16f2420d318135b9bfaf2c8adc6a6e31cecf452b/Screenshot-2023-10-05-at-11.58.47-PM.png" data-mid="202641123" border="0" src="https://freight.cargo.site/w/1000/i/a7025d1f733d441604bcc44b16f2420d318135b9bfaf2c8adc6a6e31cecf452b/Screenshot-2023-10-05-at-11.58.47-PM.png" /> ©2023 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio&nbsp;only. https://serenashanli.com/Save-Water Wed, 24 Jan 2024 04:16:38 +0000 Serena Li Portfolio https://serenashanli.com/Save-Water Save Water A social campaign to raise awareness about Massachusetts' drought ︎︎︎ Skills: design research, logo development, illustration, branding︎︎︎ Tools: Adobe Indesign &amp; Illustrator, Procreate Cause Massachusetts is currently suffering from a terrible drought, and is experiencing its driest summer ever. New England doesn’t get droughts very often compared to other regions of the U.S. such as California, Texas, or many states in the Midwest. These states have a lot of messaging around water conservation, and people are well aware of what they need to do. In contrast, Massachusetts and the New England area have less messaging, so people are less aware about the drought and water conservation techniques that could help. Climate change could make more extreme weather patterns worse, so it’s important that people in Massachusetts also know what to do. AngleUnlike other water conservation campaigns, Save Water focuses on the ongoing drought as the main reason to save water. The campaign aims to both inform the public about the drought situation, as well as ask them to do their part by conserving water. It is both an informational and call-to-action campaign. Audience The campaign targets Massachusetts teens and adults, especially those living in Boston. The audience is 20-50 years old, and comprised mainly of college students, young professionals, and others working in the city. This audience cares about environmentalism but may not be aware of how climate change is affecting their personal lives, or know effective steps they can take to help. Many of the campaign’s materials will exist in public spaces to reach as wide of an audience as possible, especially in high-traffic areas such as bus stops and public squares. Initial Development<img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1460469aaa830d164b56c6b179565ac396a219215c9d66a47a5659ad2ee2391c/week-2-brand-inspo-procreate.png" data-mid="202641095" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1460469aaa830d164b56c6b179565ac396a219215c9d66a47a5659ad2ee2391c/week-2-brand-inspo-procreate.png" />Logotype <img width="4541" height="2456" width_o="4541" height_o="2456" data-src="https://freight.cargo.site/t/original/i/add38c4f7bfc42afbb19907537ab33314488c3d3d6a429839a7adaa46c80abd2/week-5-materials-dragged.png" data-mid="202641097" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/add38c4f7bfc42afbb19907537ab33314488c3d3d6a429839a7adaa46c80abd2/week-5-materials-dragged.png" />Typography &amp; Color <img width="1362" height="490" width_o="1362" height_o="490" data-src="https://freight.cargo.site/t/original/i/21a8ecfb1d5121d1e0512238560e72d27ae4b9f8efc05c11f99b6dd53da18c12/Screenshot-2023-07-14-at-1.59.51-PM.png" data-mid="202641098" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/21a8ecfb1d5121d1e0512238560e72d27ae4b9f8efc05c11f99b6dd53da18c12/Screenshot-2023-07-14-at-1.59.51-PM.png" /><img width="1714" height="490" width_o="1714" height_o="490" data-src="https://freight.cargo.site/t/original/i/db256d44d86ade9b81926f25891262918737ec96301bd7327b36334843812ff9/Screenshot-2023-07-14-at-2.00.00-PM.png" data-mid="202641099" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/db256d44d86ade9b81926f25891262918737ec96301bd7327b36334843812ff9/Screenshot-2023-07-14-at-2.00.00-PM.png" />Illustrations <img width="1724" height="1378" width_o="1724" height_o="1378" data-src="https://freight.cargo.site/t/original/i/79da72b20c107f3a92496497f477c7dde3e36a45df1d37930c9d7a9222856061/Screenshot-2023-07-14-at-2.04.30-PM.png" data-mid="202641100" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/79da72b20c107f3a92496497f477c7dde3e36a45df1d37930c9d7a9222856061/Screenshot-2023-07-14-at-2.04.30-PM.png" />Campaign Materials <img width="4500" height="3100" width_o="4500" height_o="3100" data-src="https://freight.cargo.site/t/original/i/331120ef5dcac1595c24780830fdebe23aca3edb41f265042106cc7c463c38ea/s_li_context_3d1.jpg" data-mid="202641101" border="0" src="https://freight.cargo.site/w/1000/i/331120ef5dcac1595c24780830fdebe23aca3edb41f265042106cc7c463c38ea/s_li_context_3d1.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a2c4dd5d020c228a9923dea8769f007e097420888eaf770d21bbc96608d11322/s_li_context_2d1.jpg" data-mid="202641105" border="0" src="https://freight.cargo.site/w/1000/i/a2c4dd5d020c228a9923dea8769f007e097420888eaf770d21bbc96608d11322/s_li_context_2d1.jpg" /> <img width="2292" height="2292" width_o="2292" height_o="2292" data-src="https://freight.cargo.site/t/original/i/91dc943485ce99ff5201b06e34deacfea8c0c2ee5ed5cdeda96b0d447461a99e/s_li_causeinform_6.jpg" data-mid="202641106" border="0" src="https://freight.cargo.site/w/1000/i/91dc943485ce99ff5201b06e34deacfea8c0c2ee5ed5cdeda96b0d447461a99e/s_li_causeinform_6.jpg" /> <img width="2880" height="1925" width_o="2880" height_o="1925" data-src="https://freight.cargo.site/t/original/i/3cb7ae5f0e6466cdd047c09fee3ce6a46a9e682d126c14b3d92f2b4d7e21bf1f/s_li_context_3d6.png" data-mid="202641103" border="0" src="https://freight.cargo.site/w/1000/i/3cb7ae5f0e6466cdd047c09fee3ce6a46a9e682d126c14b3d92f2b4d7e21bf1f/s_li_context_3d6.png" /> <img width="2292" height="2292" width_o="2292" height_o="2292" data-src="https://freight.cargo.site/t/original/i/3f040393d01e71a15a269dd28ecf1c705b05fc5419e9843f1a750126801d2dd5/s_li_causeinform_8.jpg" data-mid="202641104" border="0" src="https://freight.cargo.site/w/1000/i/3f040393d01e71a15a269dd28ecf1c705b05fc5419e9843f1a750126801d2dd5/s_li_causeinform_8.jpg" /><img width="5100" height="3301" width_o="5100" height_o="3301" data-src="https://freight.cargo.site/t/original/i/f5b392b767c851f830807eee52bb151a763540bbfe66559d5f4e7c4e86b3639b/s_li_context_screen.jpg" data-mid="202641110" border="0" src="https://freight.cargo.site/w/1000/i/f5b392b767c851f830807eee52bb151a763540bbfe66559d5f4e7c4e86b3639b/s_li_context_screen.jpg" /> https://serenashanli.com/Travel-Tourism Wed, 24 Jan 2024 04:16:43 +0000 Serena Li Portfolio https://serenashanli.com/Travel-Tourism Travel &amp; Tourism Infographic on travel and tourism in today’s economy ︎︎︎ Skills: information design︎︎︎ Tools: Adobe Illustrator, Excel <img width="4099" height="28963" width_o="4099" height_o="28963" data-src="https://freight.cargo.site/t/original/i/36c2237799245c5a1ef9aafe7be24bc64e0808fb2b244261e7814fe1495de87b/travel-tourism-full3x.jpg" data-mid="202641154" border="0" src="https://freight.cargo.site/w/1000/i/36c2237799245c5a1ef9aafe7be24bc64e0808fb2b244261e7814fe1495de87b/travel-tourism-full3x.jpg" /> https://serenashanli.com/Twisted-Tea-Print Wed, 24 Jan 2024 04:16:46 +0000 Serena Li Portfolio https://serenashanli.com/Twisted-Tea-Print Twisted Tea PrintCustom wall illustration for the Boston Beer office ︎︎︎ Skills: illustration︎︎︎ Tools: Procreate, Adobe Photoshop &amp; Illustrator During my time at Boston Beer Company, I was asked to create a custom print representing the Twisted Tea brand, and what it meant to me. After several iterations, I was able to illustrate a massive 72ft x 24ft canvas that incorporated the playful spirit of Twisted Tea, along with many of their iconic branded items.&nbsp; Process <img width="5427" height="3790" width_o="5427" height_o="3790" data-src="https://freight.cargo.site/t/original/i/69d893716776e36982fe4b4f11599f22ec43fe51cb08c76ba7796c81eb126131/815780-2260812_BBC_wall-print_prelim-sketch-2.png" data-mid="202641201" border="0" src="https://freight.cargo.site/w/1000/i/69d893716776e36982fe4b4f11599f22ec43fe51cb08c76ba7796c81eb126131/815780-2260812_BBC_wall-print_prelim-sketch-2.png" /><img width="5427" height="3790" width_o="5427" height_o="3790" data-src="https://freight.cargo.site/t/original/i/83d261550e43e414be4863ea0bfca14294174b0a6516caa491120ab059fe7163/815780-2260812_BBC_wall-print_prelim-sketch-1.png" data-mid="202641197" border="0" src="https://freight.cargo.site/w/1000/i/83d261550e43e414be4863ea0bfca14294174b0a6516caa491120ab059fe7163/815780-2260812_BBC_wall-print_prelim-sketch-1.png" /><img width="14558" height="7358" width_o="14558" height_o="7358" data-src="https://freight.cargo.site/t/original/i/1a20405bf793501af3352c233c9fc008323a4bc912a9a6f07a6c9a5def703628/815780-2260812_BBC_wall-print_take-1.png" data-mid="202641200" border="0" src="https://freight.cargo.site/w/1000/i/1a20405bf793501af3352c233c9fc008323a4bc912a9a6f07a6c9a5def703628/815780-2260812_BBC_wall-print_take-1.png" /> Final Illustrations &nbsp;<img width="21600" height="10800" width_o="21600" height_o="10800" data-src="https://freight.cargo.site/t/original/i/b9b6ae9d904619a4178dc3194128d97d84ab032d4b3eb1961cebeb08a70d0695/Twisted-Tea-wall-print_12x6-ft_final.png" data-mid="202641196" border="0" src="https://freight.cargo.site/w/1000/i/b9b6ae9d904619a4178dc3194128d97d84ab032d4b3eb1961cebeb08a70d0695/Twisted-Tea-wall-print_12x6-ft_final.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/df878b7f296e22562aad33b72de3626887eff93da93f7bb526860d1451a1cee2/711-office-print.png" data-mid="202641195" border="0" src="https://freight.cargo.site/w/1000/i/df878b7f296e22562aad33b72de3626887eff93da93f7bb526860d1451a1cee2/711-office-print.png" /> ©2023 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio&nbsp;only. https://serenashanli.com/Mausoleum-of-the-First-Qin-Emperor Wed, 24 Jan 2024 04:16:34 +0000 Serena Li Portfolio https://serenashanli.com/Mausoleum-of-the-First-Qin-Emperor Mausoleum of the First Qin Emperor Branding for the UNESCO World Heritage Site ︎︎︎ Skills: illustration, branding, print production︎︎︎ Tools: Adobe InDesign &amp; Illustrator, Procreate Visual Summary <img width="12000" height="9000" width_o="12000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/545d398f10041731a2239c31a7967c1cc4a9968d59231e9f9674a6b093a4b191/QIN_visual-summary.jpg" data-mid="202641039" border="0" src="https://freight.cargo.site/w/1000/i/545d398f10041731a2239c31a7967c1cc4a9968d59231e9f9674a6b093a4b191/QIN_visual-summary.jpg" /> Print Materials <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/351ada696da64a841a2f197f4b233e5911eca1d6ed6a2a8cf11ee63ed985b139/QIN_letterhead.jpg" data-mid="202641041" border="0" src="https://freight.cargo.site/w/1000/i/351ada696da64a841a2f197f4b233e5911eca1d6ed6a2a8cf11ee63ed985b139/QIN_letterhead.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/13291c6881743e02f1e2985a3dabed50808942705d3912d647745c73ebf7081f/QIN_info-sheet.jpg" data-mid="202641040" border="0" src="https://freight.cargo.site/w/1000/i/13291c6881743e02f1e2985a3dabed50808942705d3912d647745c73ebf7081f/QIN_info-sheet.jpg" /> <img width="2850" height="1237" width_o="2850" height_o="1237" data-src="https://freight.cargo.site/t/original/i/c9165889d2388f57cba973cbc3ca56e767d1d33825aeff71b76f622053a1a58f/QIN_envelope-1.jpg" data-mid="202641046" border="0" src="https://freight.cargo.site/w/1000/i/c9165889d2388f57cba973cbc3ca56e767d1d33825aeff71b76f622053a1a58f/QIN_envelope-1.jpg" /> <img width="2850" height="1237" width_o="2850" height_o="1237" data-src="https://freight.cargo.site/t/original/i/1cee9892a73a1d804d24742874e9e63dad60fd1422dc57e5f009b67fc72472e0/QIN_envelope-2.jpg" data-mid="202641047" border="0" src="https://freight.cargo.site/w/1000/i/1cee9892a73a1d804d24742874e9e63dad60fd1422dc57e5f009b67fc72472e0/QIN_envelope-2.jpg" /> <img width="1434" height="819" width_o="1434" height_o="819" data-src="https://freight.cargo.site/t/original/i/f22b620fd741e571349b7858767106424208717e5bf19de1a25dde85cd3e5a37/business-card-front.png" data-mid="202641051" border="0" src="https://freight.cargo.site/w/1000/i/f22b620fd741e571349b7858767106424208717e5bf19de1a25dde85cd3e5a37/business-card-front.png" /> <img width="1428" height="819" width_o="1428" height_o="819" data-src="https://freight.cargo.site/t/original/i/514f173339f0e66fda2a4bbac3a5f1e6929ec10929306915be9d2d95ba79b609/business-card-back.png" data-mid="202641052" border="0" src="https://freight.cargo.site/w/1000/i/514f173339f0e66fda2a4bbac3a5f1e6929ec10929306915be9d2d95ba79b609/business-card-back.png" /> <img width="2350" height="3250" width_o="2350" height_o="3250" data-src="https://freight.cargo.site/t/original/i/14e54fa17ac2e92e42fda8377d88b710b1b5ef6542054da8e3773383acacc2a4/QIN_new-yorker-ads-1.jpg" data-mid="202641042" border="0" src="https://freight.cargo.site/w/1000/i/14e54fa17ac2e92e42fda8377d88b710b1b5ef6542054da8e3773383acacc2a4/QIN_new-yorker-ads-1.jpg" /> <img width="2350" height="3250" width_o="2350" height_o="3250" data-src="https://freight.cargo.site/t/original/i/c6490e8553cc0ba67c5ece6afb9e98a6c7d53e761d0feeaafb2a681bd7948ad4/QIN_new-yorker-ads-2.jpg" data-mid="202641043" border="0" src="https://freight.cargo.site/w/1000/i/c6490e8553cc0ba67c5ece6afb9e98a6c7d53e761d0feeaafb2a681bd7948ad4/QIN_new-yorker-ads-2.jpg" /> <img width="2350" height="3250" width_o="2350" height_o="3250" data-src="https://freight.cargo.site/t/original/i/0efc5614c2bdcb708fd84e0fad8dab2f58d9361aa2f5bba459a78a2789130f2b/QIN_new-yorker-ads-3.jpg" data-mid="202641044" border="0" src="https://freight.cargo.site/w/1000/i/0efc5614c2bdcb708fd84e0fad8dab2f58d9361aa2f5bba459a78a2789130f2b/QIN_new-yorker-ads-3.jpg" /> <img width="5100" height="2550" width_o="5100" height_o="2550" data-src="https://freight.cargo.site/t/original/i/6842e63a86937659a9d18be88982e80b8fc87e16f0fcf2f38ec29f27a8e738fa/QIN_booklet-1.jpg" data-mid="202641064" border="0" src="https://freight.cargo.site/w/1000/i/6842e63a86937659a9d18be88982e80b8fc87e16f0fcf2f38ec29f27a8e738fa/QIN_booklet-1.jpg" /> <img width="5100" height="2550" width_o="5100" height_o="2550" data-src="https://freight.cargo.site/t/original/i/52ef46479dd0be71b13e5560ca333a0971aa19ba86f895a92c369b50743cb03c/QIN_booklet-2.jpg" data-mid="202641065" border="0" src="https://freight.cargo.site/w/1000/i/52ef46479dd0be71b13e5560ca333a0971aa19ba86f895a92c369b50743cb03c/QIN_booklet-2.jpg" /> <img width="5100" height="2550" width_o="5100" height_o="2550" data-src="https://freight.cargo.site/t/original/i/d5ff17de2f8aa977adfcab34bda6f30aa77947fd12e25f26ff82c29d46e8a8e0/QIN_booklet-3.jpg" data-mid="202641066" border="0" src="https://freight.cargo.site/w/1000/i/d5ff17de2f8aa977adfcab34bda6f30aa77947fd12e25f26ff82c29d46e8a8e0/QIN_booklet-3.jpg" /> <img width="5100" height="2550" width_o="5100" height_o="2550" data-src="https://freight.cargo.site/t/original/i/8d271530db16a1a7ea89c045e200302b4d8c833f5e67a573cfb4414db2b531bb/QIN_booklet-4.jpg" data-mid="202641067" border="0" src="https://freight.cargo.site/w/1000/i/8d271530db16a1a7ea89c045e200302b4d8c833f5e67a573cfb4414db2b531bb/QIN_booklet-4.jpg" /> Physical Materials <img width="7839" height="3300" width_o="7839" height_o="3300" data-src="https://freight.cargo.site/t/original/i/51951b524abc7d378044a58e580b2904cc6f2f7dde386fb0366ee7bc190bb118/QIN_site-sign.jpg" data-mid="202641045" border="0" src="https://freight.cargo.site/w/1000/i/51951b524abc7d378044a58e580b2904cc6f2f7dde386fb0366ee7bc190bb118/QIN_site-sign.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1c842489b95121a5230950867e7967539ab6f8bde14b9f9ae539cb29b979bc59/QIN_bus.jpg" data-mid="202641048" border="0" src="https://freight.cargo.site/w/1000/i/1c842489b95121a5230950867e7967539ab6f8bde14b9f9ae539cb29b979bc59/QIN_bus.jpg" /> Digital Materials <img width="1892" height="2440" width_o="1892" height_o="2440" data-src="https://freight.cargo.site/t/original/i/954359aa3b407c3e3d258fc858fce194551f785989b0936637a9db3abe976606/QIN_website.jpg" data-mid="202641053" border="0" src="https://freight.cargo.site/w/1000/i/954359aa3b407c3e3d258fc858fce194551f785989b0936637a9db3abe976606/QIN_website.jpg" /> <img width="609" height="2432" width_o="609" height_o="2432" data-src="https://freight.cargo.site/t/original/i/20ccf847a30b9bcba47eb485577fcbb4ec7fc10230794634e0c845eb0dc8a5ab/QIN_website-mobile.jpg" data-mid="202641054" border="0" src="https://freight.cargo.site/w/609/i/20ccf847a30b9bcba47eb485577fcbb4ec7fc10230794634e0c845eb0dc8a5ab/QIN_website-mobile.jpg" /> <img width="7459" height="7922" width_o="7459" height_o="7922" data-src="https://freight.cargo.site/t/original/i/8ecd16965d41f0bc7651df4807e85cdc30d65ee7cdc8a9dc9e21addde6d74bbf/QIN_app-button.png" data-mid="202641059" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/8ecd16965d41f0bc7651df4807e85cdc30d65ee7cdc8a9dc9e21addde6d74bbf/QIN_app-button.png" /> https://serenashanli.com/Jekyll-Hyde Wed, 24 Jan 2024 04:16:41 +0000 Serena Li Portfolio https://serenashanli.com/Jekyll-Hyde Jekyll and Hyde Branding for the iconic Broadway show ︎︎︎ Skills: illustration, branding, print production︎︎︎ Tools: Adobe Indesign, Procreate Jekyll &amp; Hyde is a classic Broadway show about Dr. Jekyll, a man who develops a split personality after a science accident gone wrong. His violent alter ego, Mr. Hyde, commits a series of murders across London, and the show revolves around the struggle between Jekyll &amp; Hyde for control. Working closely with NU Stage‘s production staff, I created a unique brand identity around the original poster idea: a custom illustration of the face of Jekyll/Hyde reflected in a knife. This concept incorporated the themes of duality and violence, which are both featured prominently in the show. Initial Sketches <img width="1979" height="1004" width_o="1979" height_o="1004" data-src="https://freight.cargo.site/t/original/i/24ee531a0795487e7173a526a2acb677c46cebdc0810dc9d83da648665d1d7d1/j-h---thumbnails-cropped.png" data-mid="202641151" border="0" src="https://freight.cargo.site/w/1000/i/24ee531a0795487e7173a526a2acb677c46cebdc0810dc9d83da648665d1d7d1/j-h---thumbnails-cropped.png" /> Final Materials <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/8c46c23cfde9b82d3f7b61d503541d08c8c15dd9e25547239b54a0b8920fbac8/j-h-poster-final.png" data-mid="202641126" border="0" src="https://freight.cargo.site/w/1000/i/8c46c23cfde9b82d3f7b61d503541d08c8c15dd9e25547239b54a0b8920fbac8/j-h-poster-final.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/443af07697935aa1ff8aea024a22f9c3901b2a7f28f65c248dbd0540c5f58521/page-1.jpg" data-mid="202641144" border="0" src="https://freight.cargo.site/w/1000/i/443af07697935aa1ff8aea024a22f9c3901b2a7f28f65c248dbd0540c5f58521/page-1.jpg" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2c9b8cf29f3237f8825e148f2c52f5492398b4f2ab22ee9cc4d44918c78f1b1c/page-2.jpg" data-mid="202641145" border="0" src="https://freight.cargo.site/w/1000/i/2c9b8cf29f3237f8825e148f2c52f5492398b4f2ab22ee9cc4d44918c78f1b1c/page-2.jpg" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6805d7d575ef8cf3c2e7227aefc360281a0c7aa0b47f2ec6160c07bd29d41e93/page-3.jpg" data-mid="202641146" border="0" src="https://freight.cargo.site/w/1000/i/6805d7d575ef8cf3c2e7227aefc360281a0c7aa0b47f2ec6160c07bd29d41e93/page-3.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ca1a6c78c35bbdb092ceefe9fb5a575ee3a300e7ee41bcb14850ecfc2d2ec449/jh-name-1.png" data-mid="202641128" border="0" src="https://freight.cargo.site/w/1000/i/ca1a6c78c35bbdb092ceefe9fb5a575ee3a300e7ee41bcb14850ecfc2d2ec449/jh-name-1.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/7a3b6ece0835018105c7259295db83611118dfbe24135489158a8b085fe12d9d/jh-sketch-color.png" data-mid="202641130" border="0" src="https://freight.cargo.site/w/1000/i/7a3b6ece0835018105c7259295db83611118dfbe24135489158a8b085fe12d9d/jh-sketch-color.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4d40672ce32140c7a7559aa7318b491ede436177079fd0121114c90cc3b8585e/knife-1.png" data-mid="202641131" border="0" src="https://freight.cargo.site/w/1000/i/4d40672ce32140c7a7559aa7318b491ede436177079fd0121114c90cc3b8585e/knife-1.png" /> <img width="5100" height="5100" width_o="5100" height_o="5100" data-src="https://freight.cargo.site/t/original/i/9f65c24cc80eed1a0ed2bf5a571d87968a778de690d92c20d867ac2893340829/tshirt-mockup-front.png" data-mid="202641133" border="0" src="https://freight.cargo.site/w/1000/i/9f65c24cc80eed1a0ed2bf5a571d87968a778de690d92c20d867ac2893340829/tshirt-mockup-front.png" /> <img width="5100" height="5100" width_o="5100" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4a736f0c9be0e1f3b156f6b63c4a94e4a91691909c9164d913bc2afefb6efee2/tshirt-mockup-back.png" data-mid="202641132" border="0" src="https://freight.cargo.site/w/1000/i/4a736f0c9be0e1f3b156f6b63c4a94e4a91691909c9164d913bc2afefb6efee2/tshirt-mockup-back.png" />