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Boston Beer Company

Graphic design for Twisted Tea and more


︎︎︎ Skills: branding, information design, illustration
︎︎︎ Tools:
Adobe Suite (especially InDesign & Photoshop), Procreate


From January to July 2023, I worked at the Boston Beer Company as a graphic design intern for the creative team. I specialized in branding for the Twisted Tea team, though I also worked on projects for their other brands.

My main responsibilities were designing custom point of sale for stores, restaurants, and events nationwide. I worked on complex jobs including vinyl banners, coroplast signs, bus and train wraps, and other 3D signage, and also worked on the production side by printing, cutting, and shipping smaller items in-office.


Check out two bigger projects I did for them:
︎︎︎ Sippin Snax & Boston Lager collab (packaging design)
︎︎︎ Twisted Tea Print (illustration)





Everyday Point of Sale


Posters, table tents, bar mats, vinyl wraps, tap danglers, packaging, logos & more
 




Bus & Light Rail Wraps


For the Utah airport bus and light rail system
 




Product Design, Research & Development


Logo development


©2023 The Boston Beer Company, Boston, MA. All rights reserved.

Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.




© Serena Shan Li 2024