Sippin Snax & Boston Lager
Packaging design for a collab on beer snacks
︎︎︎ Skills: illustration, typography, packaging
︎︎︎ Tools: Adobe Illustrator
During my time at Boston Beer Company, I had the opportunity to work on packaging design for a collab between Sippin Snax, a company which specializes in making gormet beer and wine snacks, and Boston Beer’s Brewing the American Dream initiative, which supports food and beverage entrepreneurs. The collab was for craft peanuts specially designed to be paired with Sam Adams’s Boston Lager.
My challenge while designing was cobranding for Sam Adams and Sippin Snax. My final approach was based mainly on the existing layout of the other Sippin Snax packaging, while using the palette, typography & imagery of Sam Adams. For the background, I created a light repeating background of beer pints and Boston Lager bottles to bring in the connection with Boston Lager.
You can find the final product here: https://sippinsnax.com/products/sippin-snax-samuel-adams-boston-lager-craft-peanuts
Process
Final Packaging
©2023 The Boston Beer Company, Boston, MA. All rights reserved.
Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.